Very Nice Ice was founded by Paul Minney after decades of working in the event industry and gathering the experience needed to define the meaning of a quality show. Since then the company has collaborated with the likes of Underbelly, Liverpool One, Mellors Group, and many more to produce the finest quality winter themed events over the christmas period. Since then the team has expanded with more staff to contribute to the increase in simultaneous events and as the company has experienced new growth in terms of manpower and territory it has also raised the bar of ice rink expectations, as well as winter events.